Film: Prejudice: Alternative Entrepreneurship Institutionalized – documentary premiere


Friday, October 21,18:30 at Slottsbiografen, Uppsala. 57 min, Documentary, 2016 Free admission.

This ethnographic research documentary, produced by researchers Karin Berglund, David Redmalm and Annika Skoglund, follows up on how the Hungarian company Prezi engages with the Roma community in the village Bag, one hour from Budapest. Focus is on how the three founders reason about their alternative form of entrepreneurship. The researchers seek to understand how prejudices are managed by in-depth interviews and participant observations.

The film is followed by an interview with Peter Arvai, CEO Prezi

And a panel session with:
Ildikó Asztalos Morell, Researcher at Uppsala Centre for Russian and Eurasian Studies, Uppsala University 

Robin Holt, Professor in Entrepreneurship, Politics and Society at Copenhagen Business School

Carl Cederström, Associate Professor at Stockholm Business School, Stockholm University

Annika Skoglund, Associate senior lecturer at Uppsala University

Kristina Göranzon, director of Crossroads, Uppsala Stadsmission

Join us for drinks and snacks!
Nedre Slottsgatan 6B,
753 09 Uppsala

The research is funded by Ragnar Söderbergs foundation
Responsible researcher: Annika Skoglund,
Department of Industrial Engineering and Management,
Uppsala University
Link: Videoetnografi

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